As part of D&AD Rare Sydney Masterclass, I was asked to mentor a group of young, aspiring creatives that participated in a competition to get agencies to include more diversity in their creative departments.
Since most creatives love awards and D&AD’s CEO, Tim Lindsay, was one of our judges, it seemed only fitting that we came up with an award called the D&AD Eraser; an award that no one wants.
The D&AD Eraser is designed to demonstrate the other end of the infamous pencil; the part that erases creative talent.
Creatives around the world could enter anonymously online, answer a few questions about their department and the Eraser would be awarded to top agencies with the biggest diversity problem in the industry at the D&AD awards ceremony.
We didn’t win the competition, but we did manage to make Tim Lindsay verrrry uncomfortable.
All works © 2018 Nadia Ahmad