As part of D&AD Rare Sydney Masterclass, I was asked to mentor a group of young, aspiring creatives that participated in a competition to get agencies to include more diversity in their creative departments.
Since most agencies love awards and D&AD’s CEO, Tim Lindsay, was one of our judges, it seemed only fitting that we came up with an award called for D&AD called Eraser.
The D&AD Eraser is an award no one wants .Its design is to demonstrate the other end of the infamous pencil which erases creative talent.
Creatives around the world could enter anonymously online, answer a few questions about their department and the Eraser would be awarded to top agencies with the biggest diversity problem in the industry at the D&AD awards ceremony.
We didn’t win the competition, but we did manage to make Tim Lindsay verrrry uncomfortable.
All works © 2019 Nadia Ahmad