There's some pretty ridiculous information out there regarding young women’s health and most females end up not knowing who to listen to. Carefree wanted to educate them so they knew the low-down about their bodies.
The biggest challenge was finding a voice to speak to our young audience because Carefree was regarded as a brand for older women. So we introduced some interesting characters and directed girls to Carefree to learn the facts about their bodies.
Creatives: Nadia Ahmad, Julia Spencer
CDs: Jen Spiers, Darwin Tomlinson
Director: David Jagoda