There's some pretty ridiculous information out there regarding young womens health that most females don't know who to listen to and Carefree wanted to educate them so they knew only the facts about their bodies.
However, finding a real voice to speak to our audience was kinda difficult, so we introduced some interesting characters to direct girls to the Carefree site.
Director: David Jagoda
Creatives: Nadia Ahmad, Julia Spencer
CDs: Jen Spiers, Darwin Tomlinson