There's some pretty ridiculous information out there regarding young women’s health that most females don't know who to listen to and Carefree wanted to educate them so they knew only the facts about their bodies.

The biggest challenge was finding a voice to speak to our audience because the brand was seen as a ‘nanna brand', so we introduced some interesting characters to direct girls to Carefree and learn the facts about their bodies.

Creatives: Nadia Ahmad, Julia Spencer
CDs: Jen Spiers, Darwin Tomlinson
Director: David Jagoda