Aldi was on the hunt for a fresh new brand positioning that encapsulated their philosophy and personality. So after many months brainstorming in a tiny room that looked like a bomb site (and smelled like one too), we came up with two simple words; Good Different.

To launch this Good Different direction, we showed Australia just how satisfied Aldi shoppers were.

Creatives: Nadia Ahmad, Tom Johnson, Milli Malcom
ACD: Rosita Rawnsley-Mason
CD: Alex Derwin
Director: Steve Ayson